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No news found.
Social media a top risk concern for communications leaders
Social media/adverse commentary was the fourth-ranked corporate risk among communications leaders, according to a recent report from Crisp, a social media and crisis advisory firm, and Kroll, a manag
28 May 2021
KSM Consulting rebrands as ‘Resultant’
KSM Consulting, an Indianapolis-based management and technology consulting firm, has rebranded as Resultant. The strategic rebrand includes a new name, logo, brand identity, and website.
18 May 2021
Sylvain adds Michael Kaye as chief design officer
Sylvain, a New York-based strategy and design consulting firm, has hired Michael Kaye as its first chief design officer. Kaye will be responsible for leading and growing the firm’s design practice.
06 May 2021
IT consultancy UST Global rebrands
California-headquartered IT consultancy UST Global has rebranded with a shorter name – UST – a new logo, and a refreshed company purpose.
22 January 2021
Joanna Seddon and Nik Gharekhan launch brand consultancy Presciant
Joanna Seddon and Nik Gharekhan, two of the world’s leading brand strategy experts, have founded Presciant, a New York-based brand consulting firm.
21 January 2021
Accenture launches largest brand campaign in a decade
Accenture has launched a sweeping new brand campaign and new company purpose which centers on embracing change that benefits all stakeholders.
15 October 2020
CEOs that embrace communication lift company performance
Companies with a publicly vocal CEO better withstood the initial negative share impacts of the Covid pandemic, found a recent report from FTI Consulting.
23 July 2020
Most Americans expect brands to take stand on racism
Sixty percent of Americans say that brands must take a stand and speak out on racial injustice, according to a June survey of 2000 US respondents conducted by public relations consulting firm Edelman
11 June 2020
Consulting firm SEI refreshes brand and website
SEI (Systems Evolution, Inc.), a Cincinnati-based national management and technology consulting firm, has refreshed its brand identity and revamped its web presence.
09 June 2020
Accounting and consulting firm Rehmann rebrands amid pandemic
Rehmann, a Troy, Michigan-headquartered accounting and consulting firm, has launched a new company-wide rebrand with the tagline “Empower Your Purpose.
14 May 2020
Evans Incorporated rebrands as Evans Consulting
Management consultancy Evans Incorporated has officially rebranded. The firm will now go by Evans Consulting.
28 February 2020
A.T. Kearney rebrands to ‘Kearney’
It’s official – global consultancy A.T. Kearney is now simply “Kearney.” It’s perhaps the most obvious sign that the firm has undergone a comprehensive, all-encompassing rebrand.
17 January 2020
Seven marketing channels to promote a consulting business
All consultancy businesses want to ensure that they have a steady stream of clients, and plenty of ways to generate new ones.
04 December 2019
Brown Smith Wallace opens marketing advisory practice
St. Louis–based accounting and consulting firm Brown Smith Wallace has opened a new marketing advisory practice.
10 October 2019
GSD Company rebrands as Plative
New York–based IT consultancy GSD Company has rebranded to “Plative.” The rebranding followed months of market research, planning, and the engagement of top New York City branding agencies.
16 September 2019
Teresa Barreira on Publicis Sapient's rebranding and positioning
At the start of this year, consultancies SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
09 September 2019
Management and media consultancy 11 Street Media launches in Atlanta
30-year media and advertising industry veteran Gary Pizzati has opened 11 Street Media in Atlanta.
29 July 2019
Deloitte's Heat creative agency launches AI practice
Heat, an advertising agency owned by Deloitte, has launched Heat AI.
26 June 2019
Bain & Company launches new digital products and services business
Strategy firm Bain & Company has announced the launch of Bain Media Lab, in partnership with full-stack deep learning company Hive.
08 May 2019
Paul Pierson joins BCG's BrightHouse division as managing director
BrightHouse, a global creative consultancy and Boston Consulting Group company, has added branding and design thinking expert Paul Pierson as a managing director.
25 April 2019
Accenture Interactive acquires ad agency Droga5
In its latest push into the creative sector, global consultancy Accenture’s digital arm, Accenture Interactive, has acquired international ad agency Droga5.
08 April 2019
Elixirr nominated for 2019 US Drum Marketing Award
London-based management consulting firm Elixirr has been nominated for a US Drum Marketing Award in the ‘Rebrand/Relaunch’ category.
14 March 2019
Consultant Bridget Brennan authors new book on engaging female consumers
Bridget Brennan, founder and CEO of marketing consulting firm Female Factor, has released her second book on female-focused consumer strategy, entitled “Winning Her Business: How to Transform the Cus
12 March 2019
Simon-Kucher founder Hermann Simon releases book on price management
Available now in the US, Price Management: Strategy, Analysis, Decision, Implementation is Hermann Simon’s 14th book on pricing – and his second co-authored with Martin Fassnacht, a professor at the
26 February 2019
Simon-Kucher helps Uber roll out loyalty rewards program
Bonn, Germany–based management consultancy Simon Kucher collaborated with Uber to develop the ridesharing behemoth’s customer loyalty rewards program, which launched last month.
17 December 2018
Cognizant Interactive adds creative agency Mustache
Teaneck, NJ-based management and technology consultancy Cognizant has acquired creative content agency Mustache.
17 December 2018
Accenture Interactive absorbs US digital media firm Adaptly
Management and tech consulting firm Accenture has purchased digital media services firm Adaptly.
14 December 2018
Boston Consulting Group rebrands to tech-y logo, drops 'The'
04 December 2018
Apple tops BrandZ 100 Most Valuable US Brands list
According to Kantar Millward Brown’s second annual BrandZ Top 100 Most Valuable US Brands ranking, Apple has grabbed the top spot, increasing its brand value by more than 13% and relegating Google to
19 November 2018
Percient acquires marketing consultancy Elixiter
St. Louis-based digital transformation consulting firm Perficient has acquired Bozeman, MT-based Elixiter, a marketing consultancy specializing in Marketo marketing automation services.
02 November 2018
What's in a name? Consultancies and abbreviation rebrands
From Ernst & Young to EY, from PricewaterhouseCooper to PwC: in the past number of years the big accounting and consulting firms have made their brands shorter and sweeter.
15 October 2018
15 operational levers for value maximization in sales & marketing
In the case of large M&A or large-scale organic investments, the pursuit of growth is the number one focus of executives and investors.
09 October 2018
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