Marketing news in the US

An overview of news, trends and research in Marketing consulting in the US:

Repositioning insights as a revenue driver in times of cost-cutting When economic uncertainty rises and organizations tighten budgets, Insights teams are often early targets for cost cuts.
24 November 2025
DXC promotes Anthony Pappas to chief marketing officer DXC Technology, an Ashburn, VA-headquartered IT consulting firm, has promoted Anthony Pappas to chief marketing officer.
24 October 2025
Equiteq unveils new branding Equiteq, an investment bank focusing on technology and consulting services, yesterday announced a refresh of its brand.
16 October 2025
Marsh McLennan to rebrand to Marsh Marsh McLennan, a New York-based insurance broking and professional services company, will continue its brand simplification and transition to the brand of “Marsh” in January 2026.
15 October 2025
Rivian tops PA Consulting’s 2025 Brand Impact Index US-based electric vehicle manufacturer Rivian topped PA Consulting’s 2025 Brand Impact Index.
25 August 2025
BCG partners with Pencil to help companies make AI ads Boston Consulting Group (BCG) has entered a global strategic partnership with Pencil, a platform for artificial intelligence-based advertising content creation.
29 May 2025
RGP appoints Jennifer Jones as first chief marketing officer RGP, a Dallas-headquartered management consulting firm, has appointed Jennifer Jones as its first chief marketing officer.
19 May 2025
PwC launches new brand positioning and 'So You Can' campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
Wavestone unifies North American operations under one brand Wavestone, a Paris-headquartered management and technology consulting firm, has united its Aspirant, Q_Perior, and Wavestone teams under the Wavestone North America brand.
15 April 2025
Vaco Holdings rebrands as Highspring Vaco Holdings, a Nashville-headquartered provider of talent solutions, consulting, and managed services, has rebranded as Highspring.
01 April 2025
Apply Digital acquires martech agency Ragnarok Apply Digital, a Canada-based digital consulting firm, has acquired Ragnarok, a New York-based marketing technology (martech) agency.
10 March 2025
Lorelei Lenzen joins Chatham Financial as chief marketing officer Lorelei Lenzen has joined Chatham Financial, a financial risk management advisory and technology firm, as chief marketing officer.
21 February 2025
SEI announces brand refresh, new website SEI (Systems Evolution Inc.), a Cincinnati-headquartered management consulting firm, has unveiled a new brand identity and redesigned website.
16 September 2024
Rimkus launches brand unification Rimkus, a Houston-based engineering and technical consulting firm, has unified its sub-brands Capital Consulting International (CCi) and Hagreaves Jones under the Rimkus brand, effective August 30, 2
12 August 2024
Sia Partners acquires digital agency Ready Set Rocket Sia Partners, a Paris-headquartered management and technology consultancy, has acquired Ready Set Rocket (RSR), a New York-based full-service digital agency.
18 July 2024
ZS acquires Salesforce specialist Digital Additive ZS, a Chicago-headquartered management and technology consulting firm, has acquired Digital Additive, an Atlanta-based Salesforce digital marketing agency.
12 June 2024
Embark launches rebrand, 'Consulting is dead' marketing campaign Embark, a Dallas-headquartered business consulting firm, last week launched a rebrand and new marketing campaign.
29 April 2024
Credera sunsets sub-brands Credera, a Dallas-based digital consulting firm, yesterday announced it is unifying its various sub-brands under the Credera brand.
05 April 2024
Chartis restores Greeley brand, names Tim Barger president Chartis, a Chicago-based healthcare consultancy, has reestablished the former brand of its medical staff services departments (MSSDs) business line – Greeley.
03 April 2024
Nordic Consulting hires Melissa Prusher as head of marketing Nordic Consulting, a Madison, WI-based health and technology consulting firm, has hired Melissa Prusher as head of marketing.
14 February 2024
Attain Partners refreshes logo Attain Partners, a McLean, VA-based management and technology consultancy, has updated its logo across its website and social media.
12 January 2024
McKinsey settles with health insurers for $78 million over opioid work McKinsey & Company has agreed to pay $78 million to resolve claims from US health insurers and benefit plans that it helped fuel the opioid crisis, Reuters reported on Friday.
03 January 2024
IT consultancy OST rebrands to Vervint Open Systems Technologies (OST), a Grand Rapids, MI-based IT consulting firm, has rebranded to Vervint.
02 November 2023
HBR Consulting, LAC Group, and Wilson Allen rebrand as Harbor A trio of Renovus Capital-owned legal sector consultancies – HBR Consulting, LAC Group, and Wilson Allen – have merged and rebranded as Harbor.
22 August 2023
Lisa Johnston joins SBI's board of directors Lisa Johnston, chief marketing officer of logistics software firm Auctane, has joined the board of directors of SBI, a Dallas-headquartered sales and marketing consulting and benchmarking firm.
27 June 2023
Armanino launches marketing outsourcing service Armanino, a national accounting and consulting firm, has launched a strategic marketing outsourcing (SMO) service as part of its wider outsourcing business.
11 May 2023
Transom Consulting Group rebrands as Actionist Consulting Transom Consulting Group, a Los Angeles-based management consulting firm, has rebranded as Actionist Consulting. Alongside the new name, the firm has also adopted a new visual identity and website.
04 April 2023
Clearview Consulting rebrands to Lakuna Clearview Consulting, a New Orleans-based boutique business consultancy, has rebranded to Lakuna Consulting.
20 March 2023
Federal consultancy PM Consulting rebrands to Vistant PM Consulting, a consulting firm focusing on the federal market, has rebranded to Vistant.
14 March 2023
Simon-Kucher announces brand refresh, 21% growth in 2022 Simon-Kucher, a global sales and marketing consultancy, announced a new brand identity and reported 21% growth to reach €534.9 million ($563.2 million) in revenue in 2022.
27 February 2023
50,000feet partners with Boston Consulting Group on BCG X division branding 50,000feet, a Chicago-based creative agency, supported Boston Consulting Group with the launch of BCG X, its new global technology design and build brand.
20 February 2023
Axiom Consulting Partners rebrands as Lotis Blue Consulting Axiom Consulting Partners, a Chicago-based management consulting firm, has rebranded as Lotis Blue Consulting.
28 November 2022

1
2
3
»

Out now!

Consultancy.org App

Improve your experience.

Now available in your app store.

AppStore

GooglePlay

About Consulting.us

Consultancy.org network

Consultancy.org network

Consultancy.org

Consultancy.org is the world’s premier online platform for the consulting industry with 12 websites globally. Consultancy.org works with 600+ leading consultancies in 100+ countries.

AppStore

GooglePlay