Perficient announces brand refresh

Perficient, a St. Louis-based technology consulting firm, has refreshed its brand.

The consultancy, which has 7,000 people globally, has switched its color scheme from black and red to dark green and white. Its new logo features an angled, stylized, 3-D “P” inside a box.

Perficient says its refreshed brand reflects its “evolution into an AI-native services and consulting partner.” The firm in a press release said the refresh is grounded in quantitative market research and extensive client discovery conversations.

In an October survey of approximately 100 current and prospective clients at Fortune 500 US companies, Perficient found that many still struggle to translate AI experimentation into measurable business impact.

Perficient also says its survey found that Perficient outperforms peers on outcomes orientation, client-centricity, and agility.

“Clients want a partner who brings bold thinking and real-world pragmatism. That’s where Perficient is different,” said Yusuf Tayob, CEO of Perficient. “I am so proud of our more than 7,000 people who have earned the deep trust that our clients place in us.”

Perficient says it has made significant investments in talent, ecosystem partners, and AI-first offerings to help clients drive practical business outcomes through AI. The firm has also expanded AI training programs and embedded AI directly in execution across strategy, design, engineering, and organizational change.

As part of the rebrand, Perficient launched a new website designed to clearly articulate client challenges, align them with AI solutions, and demonstrate achieved business outcomes. The firm says it was built by its internal teams using AI-native capabilities in 12 weeks.

“Most organizations take nine to 12 months to launch a new website – if they’re lucky,” said Carrie Grapenthin, chief marketing and communications officer of Perficient. “When you stop talking about agility and start practicing it, things move fast.”

Perficient was acquired in October 2024 by EQT AB, a Swedish private equity firm, for approximately $3 billion. The all-cash deal took the company, which had previously traded on the Nasdaq stock exchange, private.