Percient acquires marketing consultancy Elixiter
St. Louis-based digital transformation consulting firm Perficient has acquired Bozeman, MT-based Elixiter, a marketing consultancy specializing in Marketo marketing automation services. The terms of the deal were not disclosed.
Elixiter, which is led by president and founder Andrew Hull, helps clients utilize powerful Marketo software to improve their marketing operations – from email, mobile, and social communications to digital ads, AI-powered content, and automated campaigns. The Marketo platform was recently acquired by Adobe for $4.75 billion.
The Bozeman, Montana-based boutique consultancy delivers client support in Marketo integration, from strategy through to implementation, training, and analytics. With $6 million in annual revenues, the firm has been named one of Inc.’s 5000 fastest-growing US private companies for the past three years.
Digital transformation firm Perficient has snapped up the digital marketing consultancy as it continues to expand its tech consulting capabilities across the US. The company recently launched a dedicated Digital Health service line to drive transformations for health and life sciences clients. Earlier this year, Perficient acquired Massachusetts-based digital marketing and SEO firm Stone Temple Consulting.
Perficient currently has 23 locations in the US, as well as offices in Toronto, Canada, Mexico City, and Oxford, UK. The company also has four offshore locations in India and China.
The transaction will further expand Perficient’s digital marketing and marketing automation capabilities, adding about 40 skilled employees. The move will also add Elixiter’s strategic client relationships with a number of Fortune 1000 customers.
“We are excited to continue to strengthen our digital capabilities with the strategic acquisition of Elixiter,” said Jeffrey Davis, Perficient’s Chairman and CEO. “Elixiter’s marketing automation capabilities and specialized Marketo services are highly complementary to those of our award-winning digital agency, Perficient Digital, where we have built a fast-growing, highly skilled Adobe practice."
Elixiter head Andrew Hull, meanwhile, will join Perficient in a ‘key leadership role.’
“Perficient and Perficient Digital are well known for their expertise across many technology platforms, and continue to grow their impressive premier partnership with Adobe, a key technology provider of marketing cloud and marketing automation platforms,” said Hull. “We’re thrilled to join the Perficient team…and accelerate our collective opportunities for continued growth and success within the digital marketing ecosystem.”
