PA Consulting adds Seth Lively as head of digital in US

13 July 2020 2 min. read
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PA Consulting, a global innovation consulting firm, has welcomed veteran technology consultant Seth Lively as leader of its digital practice in the United States. He will be based in Atlanta.

As leader of the US digital practice, Lively will help create new digital business and operating models for clients in the health and life sciences, energy and utilities, and consumer sectors.

Lively brings 20 years of technology consulting experience to PA Consulting, with deep expertise advising clients in a range of industries on digital strategy, experience design, commerce, CRM, and collaboration.

Lively previously spent 14 years at IT consulting firm Infosys, where he was a partner and leader of the enterprise digital practice. Based in Atlanta, he led advisory teams in digital design, product innovation, digital value management, and digital operations – supporting clients in financial services, retail, energy, manufacturing, life sciences, and high tech.

Seth Lively, head of digital in US, PA Consulting

Earlier in his career, Livesey was director of operations at enterprise software firm Stronghold Technologies and a project manager at IT firm Qwest Interactive (now CenturyLink).

He holds an MBA from Georgia State University and a bachelor’s degree in industrial and systems engineering from Georgia Institute of Technology.

“PA’s diverse team of experts create opportunity from complexity. Seth brings decades of digital experience running large scale teams and driving digital transformation. His addition to PA will provide our clients with the necessary tools to pivot and change agendas at the core of their business,” Ken Toombs, head of Americas at PA Consulting, said.

The firm’s US digital team focuses on creating and implementing digital strategies, leveraging PA’s industry expertise and engineering capabilities. Headquartered in London, PA Consulting was founded in 1943 and has 3,200 experts across Europe and the United States. The innovation-focused firm delivers offerings in strategy, operations, product design and engineering, digital, AI and analytics, and cybersecurity, among other areas.

“I am excited to join PA to combine my experience in designing new digital business experiences with PA’s deep industry expertise and engineering capability. I am looking forward to working with PA’s vast client base to develop ingenious digital experiences throughout the enterprise, and to help our clients with all elements of their digital transformation journey,” said Lively.

The firm in March welcomed a team of eight operations consultants specializing in the manufacturing sector from Infosys Consulting.