Bain & Company among IDC MarketScape's digital strategy leaders

Bain & Company was one of the leaders in IDC MarketScape’s Digital Strategy Consulting Services 2021 Vendor Assessment.

The other leaders in IDC’s assessment were the rest of the Big Three strategy consultancies (McKinsey and BCG), the Big Four accounting and consulting firms (Deloitte, PwC, EY, and KPMG), and Accenture, Publicis Sapient, and IBM.

PwC scored highest for “capabilities,” while Accenture scored highest for “strategies.”

The firms that were ranked in the “major players” tier, just below the leaders, were TCS, Capgemini, and CGI.

According to the IDC report, Bain clients identified the firm’s top strengths as being client insight, people quality, and action orientation. The firm’s top challenge was making further progress in value for fees paid.

“Bain are expensive, but they're worth it,” said one client. “They are very adaptive to our organizational culture. It's not like they come in and they have all the answers — they are very collaborative.”

The Boston-based firm has advised on more than 5,500 digital projects across geographies and industries. Bain’s Vector digital delivery platform brings together the firm’s digital capabilities, people, and partnerships to provide end-to-end services across new business innovation, product and experience innovation, digital marketing, enterprise technology, automation, software engineering, and advanced analytics.

The firm partners with tier-1 vendors like Microsoft, Google, AWS, and Salesforce, as well as with 50+ smaller-scale technology alliance partners.

Bain has more than 1,000 Vector team and capability members, and approximately 13,000 employees in 38 countries.

The firm’s recent digital acquisitions include Sutton Place Strategies, Qvartz, and Pyxis. Bain has also made minority equity investments in tech alliance partners such as Pricefx and Endava.