RoseRyan launches marketing solutions group

RoseRyan, a Bay Area finance and accounting consultancy focusing on high-growth firms, has launched a marketing solutions offering.

Founded in 1993 and part of talent solutions firm ZRG, RoseRyan provides interim and outsourced solutions for finance and accounting functions to high-growth companies in technology, life sciences, and other industries. The consulting firm’s more than 100 professionals have helped 1,500+ clients solve challenges across planning, finance operations, audit and compliance, technical accounting, and M&A, among other areas.

RoseRyan will now also support startup clients with their marketing challenges. The firm’s interim professionals will provide expertise in public relations, omnichannel campaign development and management, brand management, product marketing, and more. RoseRyan’s consultants will also draw on its ecosystem of partners to tackle clients needs in martech system selection and e-commerce.

"Early-stage companies are not yet ready to take on full-time marketing leadership or build a full marketing team on their own, yet they need to understand their position in the marketplace and develop a solid marketing strategy to take their company to the next stage," said RoseRyan president David Roberson.

Fred Ehle, VP of marketing solutions at RoseRyan, added, "Whether you need a fractional or interim CMO or an entire marketing team, RoseRyan marketing consultants will become a part of your organization—to devise your marketing strategy, help your business build brand awareness, launch impactful campaigns, and accelerate growth."

The firm will look to fill client demand for skilled professionals in a tight labor market, especially as more companies place a premium on cost-efficiency and flexibility with economic storm clouds gathering in the US.