Kapil Kachru joins Altius Strategic Consulting as VP of branding

Kapil Kachru, an advertising industry veteran, has joined Altius Strategic Consulting, a private equity-focused management consultancy, as vice president of branding.

Based in Boston, Kachru brings more than two decades of advertising industry experience to Altius. He has spent the last dozen years as an independent creative director and senior writer partnering with ad agencies, branding firms, and film production companies across the US, Europe, and New Zealand. Earlier in his career, he was a senior writer at Modernista and a copywriter at Fiction and ISM Strategic Marketing.

Kachru began his career as a structural engineer working on infrastructure projects in the UAE and Qatar. He has a bachelor’s degree in civil engineering from the National Institute of Technology Hamirpur, India.

“We are looking to Kapil to build our branding practice from the ground up so we can serve the marketing and advertising needs of Private Equity-owned portfolio companies,” said Rajib Arjun, founding partner and COO of Altius Strategic Consulting. “We are excited to have him on board.”

Prior to founding Altius in 2019, Arjun spent 12 years at PwC, where he was a Silicon Valley-based management consultant working on engagements in operating model transformation and deal support for Fortune 500s and PE portfolio companies. Before that he spent nine years at Tata Consultancy Services, where he was latterly relationship manager for Silicon Valley.

Altius has approximately 16 team members, according to LinkedIn. The firm advises mid-market PE funds and their portfolio companies on due diligence, acquisition and divestiture post-close, and post-close value capture.

Altius serves clients in technology, information services, chemicals, and healthcare across the US, Europe, and Asia-Pacific.