KPMG buys strategy consultancy The Arnold Group

06 January 2023 2 min. read

KPMG US has acquired The Arnold Group, a Seattle-based strategy consulting firm focusing on B2B technology clients.

Founded 20 years ago, The Arnold Group specializes in go-to-market strategy development for B2B technology firms – advising on growth acceleration, commercial transitions, and simplifying customer experience. The firm’s areas of expertise include product strategy, monetization and pricing, customer and partner marketing, sales organization/process design, channel strategy and programs, and service and lifecycle management.

The Arnold Group has worked with large tech companies such as AWS, Microsoft, Dell, and SAP.

KPMG’s acquisition – which finalized on January 1 – adds all 21 of The Arnold Group’s employees, including five who join the Big Four firm as leaders in the strategy practice.

KPMG buys strategy consultancy The Arnold Group

The new team complements KPMG’s strategy services with capabilities in commercial sales and revenue enhancement.

“We are now even better positioned to devise and deliver innovative and holistic transformation programs for our clients through our shared breadth of knowledge and expertise in growth-oriented strategy, end-to-end commercialization, and performance transformation," said Carl Carande, vice chair, advisory, KPMG. "For both the tech industry and those aspiring to grow their tech-oriented business, KPMG can provide an integrated team to support go-to-market strategy, design, and execution uniquely aligned with today's C-suite agenda.”

Carl Albrecht, co-founder of The Arnold Group, added, "Clients of both The Arnold Group and KPMG will benefit from our collective strengths – highly qualified professionals with unique expertise, increased delivery capacity, and a more comprehensive transformation offering. We look forward to continuing our commitment to service excellence as part of the KPMG team."

KPMG is the fourth-largest accounting and consulting firm in the United States, with annual revenue of $9.97 billion.

The company recently sold its KPMG Spark small business bookkeeping software product to Decimal.