Embark launches rebrand, 'Consulting is dead' marketing campaign

29 April 2024 Consulting.us 2 min. read
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Embark, a Dallas-headquartered business consulting firm, last week launched a rebrand and new marketing campaign.

The national marketing campaign, which proclaims “Consulting is dead,” is being helmed by creative agency Angry Gods. According to a press release from Embark, the campaign calls attention to how the industry’s “rise-and-grind culture…no longer aligns with the values of the workforce.”

Embark placed a full-page ad in the April 23 edition of The Wall Street Journal and has sent copies of the issue – packaged within coffin-shaped boxes – to CFOs in the US. To cap off the campaign, the firm will hold a mock funeral procession through New York City – where it recently opened a new office.

“Embark was founded on our core belief that happy is good for business and that people do their best work when they're happy," said Clancy Fossum, CEO of Embark. "It may sound obvious but it's pretty revolutionary in an industry that has become the poster child for bad work culture. That's what differentiates us from every other firm in the space—the health and happiness of our employees is our top priority, not just lip service."

Embark launches rebrand, 'Consulting is dead' marketing campaign

Embark was founded in 2010 and has in the last seven years grown from $4 million in annual revenue to $149 million. The firm has more than 700 employees across 17 offices in the United States.

Embark provides services in financial accounting advisory, business transformation, transaction advisory, valuation, capital markets, and ESG and sustainability to a wide range of industry clients.

“The consulting industry isn't going anywhere, but the old way of consulting is long overdue for change,” said Paul Allen, founder of Embark. “Embark is ushering in a new era of consulting, where people do their best work because they're happy."

Embark’s Net Promoter Score (NPS), a measure of client satisfaction developed by Bain, is 70% higher than the consulting industry average and ranks among NPS stalwarts such as Apple and Chick-fil-A. The firm says its employee satisfaction rate consistently hovers at 90%.