Crowe acquires Salesforce consultancy SparkOrange

12 October 2021 2 min. read
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Crowe LLP, a Chicago-based Top 10 accounting and consulting firm, has acquired SparkOrange, a Syracuse, NY–headquartered Salesforce consulting firm.

Founded in 2013 by Derek Vargas and Aliza Seeber, SparkOrange helps clients in financial services, healthcare, manufacturing, technology, higher education, and non-profit leverage the popular Salesforce customer relationship management cloud platform. The firm’s end-to-end Salesforce offering includes strategic planning and roadmaps, custom application development, implementation, integration, implementation rescue, marketing automation, and managed services.

SparkOrange has more than 20 employees across offices in Syracuse, Buffalo, Cleveland, and Pittsburgh.

Crowe’s acquisition of SparkOrange will strengthen the firm’s Salesforce practice and add a new office in Syracuse. Financial terms of the transaction were not disclosed.

“We’re thrilled that the SparkOrange team is joining our Crowe family,” said Mark Baer, Crowe CEO. “They bring deep, insightful, and transformative expertise across the Salesforce cloud platform, which is a strategic addition to our consulting cloud platform offerings. Adding this team and their capabilities to Crowe will bring lasting value to our clients and expanded career opportunities for our people.”Crowe acquires Salesforce consultancy SparkOrangeAs part of the transaction, SparkOrange founders Derek Vargas and Aliza Seeber will join Crowe as principals alongside EVP Dena Moore.

“Aliza and I are so excited about the incredible alignment and synergies we’ve found with Crowe,” Vargas said. “We’ll have the opportunity to leverage the firm’s deep industry expertise and culture of innovation to bring real value and truly relevant strategies and technology to customers around the world.”

Pandemic challenges have boosted client demand for digital transformation consulting, with particular emphasis on cloud services. This has incentivized consulting firms to aggressively scale up their cloud capabilities. As a sign of the wider industry trend, Accenture last year committed to invest $3 billion into its cloud division over the next three years.

Some of this year’s US deals include Accenture’s acquisition of Imaginea, McKinsey’s acquisition of Candid Partners, and Tech Mahindra’s acquisition of Brainscale.

Crowe is the tenth largest accounting and consulting firm in the United States, with annual revenue of $926 million. The firm has more than 4,000 people across 35+ offices in the US, as well as international locations in the Cayman Islands, UK, and India.