Consulting firm Pariveda updates brand

12 November 2021 Consulting.us 2 min. read
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Pariveda, a Dallas-headquartered management and technology consulting firm, has refreshed its brand.

The firm’s new brand positioning reiterates its “commitment to aligning its purpose of developing people towards their highest potential with the long-term success and mission of its customers,” according to a release from Pariveda.

“Pariveda is evolving our brand to better articulate our founding vision and purpose of aligning our people-centric business model with the mission of our customers, delivering strategy, process, and technology that enables all our stakeholders to thrive and realize their full potential,” said Bruce Ballengee, the company's founder and CEO. “Our partnerships with our clients underscore how we hire and develop individuals who will be at our client's side every step of the way to help fulfill their own company's mission."

Founded in 2003, the employee-owned national firm has grown to more than 700 people across 10 offices in the US and one office in Canada, according to LinkedIn. Pariveda offers consulting services in corporate strategy, operations, M&A, people and change, digital strategy, cloud transformation, and emerging technology. The firm has particular sector expertise in energy and healthcare.

Pariveda is one of Glassdoor’s 2021 Best Places to Work and was named one of Consulting Magazine’s 2020 Best Firms to Work For.

Consulting firm Pariveda updates brand

The firm also outlined three brand promises to support its new positioning: “Aligning our success with yours,” “Comfortable navigating complexity and ambiguity,” and “A long view focus on sustainable partnerships.”

“Our new positioning reinforces our value enabling successful outcomes for our clients,” explained Cynthia Real, Pariveda's VP of brand & communications. “We help our clients navigate complexity and solve problems without apparent solutions. We do this in a collaborative way in line with their organization's mission, culture and values. We listen to our client's challenges, seek to understand their business, and co-create tailored solutions that fit their needs.”

The brand refresh includes a new logo, colors, and design identity. The firm’s new logo font is much bolder and uses a darker shade of blue. The old logo’s accompanying twin dolphins leaping above a wave have been scrapped, replaced with a stylized “P” that incorporates a wave and a punch of orange color at the bottom.