Formula 1 names PwC as official consulting partner
Formula 1 has announced PwC as its official consulting partner.
The multi-year partnership commences this weekend at the Miami Grand Prix. As part of the agreement, PwC will deliver strategic consulting to Formula 1 to enhance performance and operational excellence across its global business.
The sportscar racing organization grew revenues by 14% to reach $3.65 billion in 2024.
PwC will in turn receive benefits such as signage at select races and opportunities to host clients at Grands Prix throughout the season.
“As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1,” said Emily Prazer, chief commercial officer of Formula 1. "Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
PwC on Tuesday unveiled a new logo as part of its first global rebrand since 2010 – when the Big Four accountancy changed its name from PricewaterhouseCoopers to PwC.
The new logo utilizes the same lettering as the previous one, but simplifies its multicolored “butterfly” crest to a more basic one comprising two orange parallelograms.
“As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges – helping them shape their future across an ever-changing global landscape," said Paul Griggs, senior partner at PwC US.
