Sport news in the US

An overview of news, trends and research in the Sport industry in the US:

CAA Sports to acquire Portas Consulting CAA Sports, a division of talent and sports agency Creative Artists Agency (CAA), has agreed to acquire Portas Consulting, a London-based sports management consulting firm.
14 May 2025
Formula 1 names PwC as official consulting partner Formula 1 has announced PwC as its official consulting partner. The multi-year partnership commences this weekend at the Miami Grand Prix.
01 May 2025
Lazard adds three senior hires to media sector practice in New York Lazard, a New York-headquartered financial advisory and asset management firm, has added three investment bankers to its media, entertainment, and sports group in New York: Stephen Finkel, Manoel Car
22 January 2025
Peak Performance Project improves data insights to professional athletes Peak Performance Project, a company that uses data insights to enhance the performance of athletes, has worked together with Elixirr on the implementation of a new and upgraded data management system
20 August 2024
NFL names Accenture as official consulting partner The National Football League announced a five-year partnership with Accenture to serve as its official business and technology consulting partner.
14 May 2024
Angel City FC adds Slalom as sponsor and business transformation partner Angel City Football Club (ACFC), a member of the National Women’s Soccer League (NWSL), last month announced a multi-year team-level partnership with Slalom, a Seattle-headquartered management and te
18 April 2024
Guidehouse announces sponsorship deal with D.C. United soccer club Guidehouse, a Tysons, VA-based management consulting firm, on Thursday announced a multi-year, front-of-kit partnership with D.C. United beginning with the 2024 Major League Soccer (MLS) season.
21 February 2024
Perficient partners with Minnesota Timberwolves Perficient, a St. Louis-based technology consulting firm, has entered into a partnership with the Minnesota Timberwolves of the National Basketball Association.
23 October 2023
NCAA taps Bain & Company for review The National Collegiate Athletic Association (NCAA) has selected strategy firm Bain & Company to perform a review of its business.
18 May 2023
WWE taps EY to help open up bets on scripted matches World Wrestling Entertainment (WWE) has hired consulting firm EY to help convince state gambling regulators to legalize betting on its scripted wrestling matches, sources told CNBC.
21 March 2023
BDO USA taps Billy Horschel as first US golf brand ambassador BDO USA, a mid-market accounting and consulting firm, has chosen six-time PGA Tour winner Billy Horschel as their first US golf brand ambassador.
06 January 2022
Global motorsports industry generated nearly $190 billion in 2019 The global motorsports industry generated $187.92 billion of business in the world economy.
19 July 2021
Washington Football Team hires consultancy to advise on diversity and inclusion The Washington Football Team has hired consulting firm Vestry Laight to help the organization advance a “culture of genuine diversity, equity, and inclusion (DEI), according to a release from the foo
08 June 2021
Online to take a bigger piece of the sports retail pie, says BCG Online platforms accounted for 25% of global spending on sports equipment last year – including clothes and wearable technology.
19 May 2021
Zwift raises $450 million, achieves unicorn status Zwift, an online fitness platform for cyclists and runners, raised $450 million in a Series C funding round. The minority investment was led by KKR, a New York-based private equity firm.
30 September 2020
McKinsey partner Jason Wright named NFL's first Black team president The Washington Football Team has hired Jason Wright, a former McKinsey partner and NFL running back, as its new team president.
26 August 2020
24 Hour Fitness files for bankruptcy and hires FTI Consulting Mid-tier gym 24 Hour Fitness filed for Chapter 11 bankruptcy on Monday, citing heavy financial impacts from the Covid-19 pandemic.
17 June 2020
Protiviti names pro golfers brand ambassadors Global consultancy Protiviti has named pro golfers Matthew Fitzpatrick and Jennifer Kupcho brand ambassadors, in a bit to simultaneously expand the firm’s presence and provide support for the players
04 March 2020
Injured superstars behind NBA ratings drop, says consulting firm Injuries to the National Basketball League’s top superstars has directly contributed to an early season decline in TV ratings, according to a recent report from Altman Vilandrie & Company, a strategy
02 January 2020
WrestleMania generates $165 million for New York/New Jersey region According to a recent study from research consultancy Enigma Research, the WWE’s premier sports entertainment event of the year – WrestleMania – generated $165 million in economic impact for the New
13 November 2019
Digital consultancy Perficient partners with Dallas Mavericks Perficient, a St. Louis–headquartered global management and technology consulting firm, has entered into a partnership with the NBA’s Dallas Mavericks.
25 October 2019
Octagon and National Women’s Soccer League announce partnership Sports agency Octagon has announced a partnership with the National Women’s Soccer League (NWSL).
24 October 2019
Deloitte announces 'Team Deloitte' for 2020 Olympics and Paralympics Big Four firm Deloitte announced its sponsorship of six athletes preparing to compete in the 2020 Olympic and Paralympic Games in Tokyo.
29 July 2019
PGA Tour names Korn Ferry umbrella sponsor of newly dubbed Korn Ferry Tour The Web.com Tour – the developmental tour for the PGA Tour – has been renamed the Korn Ferry Tour, with the human capital consultancy becoming the umbrella sponsor.
25 June 2019
Ryan becomes Dallas Cowboys' first official tax partner Tax advisory firm Ryan has announced a five-year partnership with the NFL’s Dallas Cowboys, becoming the team’s first official tax partner.
24 June 2019
Former NFL player and coach to become full-time consultant Robert Mathis spent 14 years playing for the National Football League (NFL)’s Indianapolis Colts. He is a six-time Pro Bowler, and a Super Bowl winner.
16 April 2019
Goal-oriented: Deloitte to sponsor US Soccer Federation’s SheBelieves diversity movement Big Four firm Deloitte has announced a multiyear partnership with US Soccer. The agreement begins with the 2019 season and runs through 2021.
15 February 2019
NFL coaches and Fortune 50 CEOs go head-to-head Which job is harder: a CEO or an NFL coach? Korn Ferry asked a bevy of professionals which high-pressure, high-stakes position they'd rather take – and the results may surprise you.
01 February 2019
Consultancy CAA ICON to study venue options for Buffalo Bills and Sabres Pegula Sports Entertainment (PSE) – the owner of the Bills and Sabres – has hired consulting firm CAA ICON to review and recommend the way forward for the suburbs-located New Era Field – be it renova
29 November 2018
WrestleMania Generates $175 Million for New Orleans According to a recent study from research consultancy Enigma Research, the WWE’s premier sports entertainment event of the year – WrestleMania – generated $175 million in economic impact for the grea
21 November 2018
KPMG will pay golfer Stacy Lewis' full contract on maternity leave LPGA golfer Stacy Lewis revealed that accounting and consulting firm KPMG – her main sponsor – will be paying her sponsorship deal in full when she goes on maternity leave.
11 July 2018

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