Attain Partners refreshes logo

12 January 2024 1 min. read
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Attain Partners, a McLean, VA-based management and technology consultancy, has updated its logo across its website and social media.

The new logo maintains the firm’s recognizable mark across its three businesses – consulting company Attain Partners, PE firm Attain Capital, and sports and entertainment company Attain Sports.

While the arrow symbol remains, it no longer cuts a line through the “Attain” text, which has been switched to lower-case characters. “Partners” has also been increased in font size and moved from under to beside “Attain.”

“Since Attain became operational in August 2009, we have maintained the same font, color, and size for the word 'Attain' in our logo. In March 2021, we introduced 'Partners' to signify the next phase of our firm's evolution as a leader dedicated to serving the education and nonprofit markets," said Greg Baroni, founder and CEO of Attain Partners.

Attain Partners refreshes logo

Attain in March 2021 sold its federal consulting practice to Maximus for $430 million.

The logo update arrives shortly after the firm announced a new digital division, which collects its Salesforce, ERP, and other technology offerings under a single umbrella.

"Our sleek new logo is not a departure from our historical brand but rather an important evolution," said Ellen Walsh, partner and chief marketing officer at Attain Partners. "Our core values remain unchanged—we are a values- and mission-driven organization, prioritizing our team members and innovating to create transformational change for our clients.”

Attain provides strategy, compliance, technology, and talent consulting services to clients in nonprofit, education, healthcare, and state and local government sectors. The firm has more than 400 employees, according to LinkedIn.