RGP appoints Jennifer Jones as first chief marketing officer

RGP, a Dallas-headquartered management consulting firm, has appointed Jennifer Jones as its first chief marketing officer.

In the new role, Jones will lead all strategic marketing initiatives – aligning brand strategy with RGP’s go-to-market vision and elevating brand storytelling. She will report to CEO Kate Duchene.

Jones is an executive leader with 27 years of experience in marketing and advertising. She joined RGP in 2019 when it acquired digital transformation firm Veracity Consulting Group. Since 2023, Jones has served as the Veracity unit’s SVP for brand, marketing, and sales – leading design, marketing, and consulting sales functions. Before that, she was managing director for user experience and design.

Before joining Veracity in 2016, Jones was interactive strategy and planning lead at ICF Olson, interactive associate creative director at BFG Communications, and associate creative director at Chernoff Newman. Earlier in her career, Jones held senior art director roles at BCF and Dale Iwans and Associates.

She has a master’s degree in design from Savannah College of Art and Design and a bachelor’s degree in fine/studio arts and graphic design from Radford University.

“The consulting industry has undergone massive disruption, and this is the right time to bring someone into this role to help set our brand apart,” Duchene said. “Jen has been a driving force behind our storytelling and brand evolution efforts and has played a key role in our digital and sales strategies. Her rare mix of marketing, sales, and go-to-market expertise will be instrumental in bringing our brand vision to life, and we’re eager to build on the momentum we’re already seeing.”

RGP provides strategic consulting and outsourced solutions in finance, HR, operations, and technology. The firm has more than 2,600 people across 42 global offices.

RGP is listed on the Nasdaq Global Select Market and has worked with 88% of the Fortune 100.

“I’ve had the privilege of driving transformative change for Fortune 500 companies throughout my career, and I look forward to bringing focus to RGP’s brand strategy during such an exciting time,” Jones said. “We have an incredible opportunity to bring RGP’s flexible engagement models and market differentiation to life in a way that creates broader recognition in the dynamic professional services marketplace.”