Huron acquires Salesforce Industries specialist ForceIQ

02 November 2020 2 min. read

Huron Consulting Group has acquired ForceIQ, a Chicago-based provider of Salesforce Industries-based solutions and services.

Founded in 2018, ForceIQ helps healthcare organizations leverage the power of Salesforce, a leading customer relationship management cloud platform. The firm is a Salesforce Industries (formerly Vlocity) partner. Vlocity developed industry-tailored cloud and mobile software on the Salesforce platform for industries including health, energy, media, and the public sector, and was itself acquired by Salesforce earlier this year.

ForceIQ has completed more than 50 Salesforce certifications, and its previous clients include Blue Shield of California, Indiana University Health, and Ambetter. The company has more than 65 employees across five offices in North America and India.

Huron will add the ForceIQ team, including founders Daniel Townsend, Jonathan Williams and Deepak Bandi, to its business advisory segment.

Huron acquires Salesforce Industries specialist ForceIQ

“Huron and ForceIQ are a natural strategic and cultural fit and we are excited to join an organization with a similar entrepreneurial mindset as we work together to grow Huron’s Salesforce business,” said ForceIQ CEO Daniel Townsend, who will become a Huron managing director.

Huron is based in Chicago and provides management consulting services to healthcare, life sciences, higher education, public sector, and commercial clients. The firm’s offerings span strategy, operations, technology, consumer and care transformation, and organizational change.

Huron has 3,750 employees across 25 offices in the US, Canada, UK, Switzerland, India, and Singapore. The firm reported revenues of $876.8 million in 2019.

“Businesses are being forced to rethink how they engage with their customers and reassess how they get work done as a result of the disruption in today’s economic environment,” said James H. Roth, chief executive officer of Huron. “This acquisition accelerates Huron’s commitment to helping our clients better compete in disruptive and highly competitive markets.”

Financial terms for the deal, which is expected to close next month, were not disclosed.

US Salesforce specialists continue to be a hot target for larger consulting firms aiming to boost their digital transformation capabilities. Cognizant this year acquired Lev and Code Zero, while Infosys bolted on Simplus. Atos earlier this month added Salesforce consultancy Eagle Creek.