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Marketing news in the USA | Page 2
An overview of news, trends and research in Marketing consulting in the USA:
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No news found.
Brown Smith Wallace opens marketing advisory practice
St. Louis–based accounting and consulting firm Brown Smith Wallace has opened a new marketing advisory practice.
10 October 2019
GSD Company rebrands as Plative
New York–based IT consultancy GSD Company has rebranded to “Plative.” The rebranding followed months of market research, planning, and the engagement of top New York City branding agencies.
16 September 2019
Teresa Barreira on Publicis Sapient's rebranding and positioning
At the start of this year, consultancies SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
09 September 2019
Management and media consultancy 11 Street Media launches in Atlanta
30-year media and advertising industry veteran Gary Pizzati has opened 11 Street Media in Atlanta.
29 July 2019
Deloitte's Heat creative agency launches AI practice
Heat, an advertising agency owned by Deloitte, has launched Heat AI.
26 June 2019
Bain & Company launches new digital products and services business
Strategy firm Bain & Company has announced the launch of Bain Media Lab, in partnership with full-stack deep learning company Hive.
08 May 2019
Paul Pierson joins BCG's BrightHouse division as managing director
BrightHouse, a global creative consultancy and Boston Consulting Group company, has added branding and design thinking expert Paul Pierson as a managing director.
25 April 2019
Elixirr nominated for 2019 US Drum Marketing Award
London-based management consulting firm Elixirr has been nominated for a US Drum Marketing Award in the ‘Rebrand/Relaunch’ category.
14 March 2019
Consultant Bridget Brennan authors new book on engaging female consumers
Bridget Brennan, founder and CEO of marketing consulting firm Female Factor, has released her second book on female-focused consumer strategy, entitled “Winning Her Business: How to Transform the Cus
12 March 2019
Simon-Kucher founder Hermann Simon releases book on price management
Available now in the US, Price Management: Strategy, Analysis, Decision, Implementation is Hermann Simon’s 14th book on pricing – and his second co-authored with Martin Fassnacht, a professor at the
26 February 2019
Simon-Kucher helps Uber roll out loyalty rewards program
Bonn, Germany–based management consultancy Simon Kucher collaborated with Uber to develop the ridesharing behemoth’s customer loyalty rewards program, which launched last month.
17 December 2018
Cognizant Interactive adds creative agency Mustache
Teaneck, NJ-based management and technology consultancy Cognizant has acquired creative content agency Mustache.
17 December 2018
Accenture Interactive absorbs US digital media firm Adaptly
Management and tech consulting firm Accenture has purchased digital media services firm Adaptly.
14 December 2018
Boston Consulting Group rebrands to tech-y logo, drops 'The'
04 December 2018
Apple tops BrandZ 100 Most Valuable US Brands list
According to Kantar Millward Brown’s second annual BrandZ Top 100 Most Valuable US Brands ranking, Apple has grabbed the top spot, increasing its brand value by more than 13% and relegating Google to
19 November 2018
Percient acquires marketing consultancy Elixiter
St. Louis-based digital transformation consulting firm Perficient has acquired Bozeman, MT-based Elixiter, a marketing consultancy specializing in Marketo marketing automation services.
02 November 2018
What's in a name? Consultancies and abbreviation rebrands
From Ernst & Young to EY, from PricewaterhouseCooper to PwC: in the past number of years the big accounting and consulting firms have made their brands shorter and sweeter.
15 October 2018
15 operational levers for value maximization in sales & marketing
In the case of large M&A or large-scale organic investments, the pursuit of growth is the number one focus of executives and investors.
09 October 2018
Deloitte buys Magnetic's AI marketing business
Deloitte Digital has added the artificial intelligence platform business of Magnetic Media Online.
11 September 2018
Management consultancy Perficient buys Stone Temple Consulting
Digital transformation specialist Perficient has acquired digital marketing agency Stone Temple Consulting.
13 August 2018
Tom Crawford to head new global advisory practice at FTI Consulting
FTI Consulting has set up a new global advisory practice within its Strategic Communications group.
02 July 2018
Accenture Interactive launches consulting invasion of Ad Agency space
The tech mastery cultivated by consulting firms keen to offer clients first-rate digital transformation services is generating a range of corollary benefits.
19 June 2018
Crime fighter among four new Managing Directors appointed by Alvarez & Marsal
A former Assistant US Attorney who prosecuted drug traffickers, terrorists, and corrupt public officials has joined Alvarez & Marsal as a Managing Director.
14 June 2018
Consulting firms recruited as US cities battle for Amazon's HQ2
McKinsey and other top consulting firms have been linked to cities’ efforts to win over Amazon as the tech giant deliberates on where to open its second headquarters.
08 June 2018
FTI Consulting forecasts US online ad spending to hit $123 billion
Digital media is set to capture half of the entire US advertising market share within three years according to new analysis from FTI Consulting.
16 May 2018
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